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Our services are completely focused on creating brand value. We focus on making brands look different and big investing the right amount of resources.

We concentrate on creating brand value. Companies depend on looking at their competition to develop their brands but don't ask themselves how big companies do it and fail to differentiate form one another. Our expertise consists on making brands look big without necessarily investing the same amounts of resources.

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BRANDING

IT MEANS TO DIFFERENTIATE YOUR PRODUCTS AND SERVICES, FROM THOSE OF OTHER COMPANIES SIMILAR TO YOURS, JUST THE RIGHT AMOUNT OF DIFFERENTIATION AND ALSO CONSISTENCY IN EVERY MESSAGE ARE ESSENTIALS IN ANY BRAND STRATEGY.

Brand Strategy

What is your brand?
Do you own it?
Is there another brand exactly like yours?
Is it consistent in its messages?
Do you actually have a brand?

Brand Positioning

Who are you?
Who you want to be?
Who are your competitors?
Is your brand design aligned with your positioning?
What does your brand stand for?

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DESIGN

EVERYTHING IN YOUR COMPANY IS DESIGNED, EITHER BY PURPOSE OR BY CHANCE. CONTROL DESIGN AND YOU WILL HAVE CONTROL OF YOUR BRAND: DESIGN PIECES, STYLE, COLORS AND EVEN VERBAL MESSAGES INSIDE AND OUSIDE THE COMPANY.

Visual Identity

Everything that can be seen or read, is visual identity. Learn and use the best practices to your advantage:

Naming

Brand Ownership

Logo and icons

Color schemes

Brand identity system

Value Touch Points

From the name and the logo, to the web site and social media must be in line and consistent with your brand strategy and positioning, thus creating value over time:
Printed collaterals
Packaging
Website
Social media setup

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BRAND VALUE

BEST BRANDS OF THE WORLD HAVE MANY THINGS IN COMMON, THESE ARE THE MAIN THREE: RECOGNIZABLE NAMES, MEMORABLE LOGOS AND A PRESSENCE IN STOCK MARKETS. ALSO THEY ARE AMONG THE LEADERS IN THEIR CATEGORIES.

Samples Worldwide

Learn which are the brands closer to yours in terms of category all around the world, products and services. Learn their value over time.

Samples Locally

Closests best brands are the only sample you need to know how to brand your business. Learn how they do it, and apply it yourself.

Get in touch with Ationum. Let’s talk about your brand and explore how we can fix issues or improve it to increase its value and memorability.

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